Adir, a software engineer at Microsoft, has a passion for improving productivity for himself and others. So he decided to develop a search application called Fluent Search as an open-source side project about three years ago. Over the years, the project grew bigger and gained popularity from users around the world. Let’s explore how Adir, as an individual developer, responded to user demand and made the strategic decision to translate his app into foreign languages. By doing so, he was able to tap into new markets, increase his user base, and take Fluent Search to the next level.